Starting a Law Firm
We get it. Starting a law firm is tough. There’s a lot on your plate: hiring a legal staff, finding an office, marketing, finding clients, the list goes on. There’s no way to know whether you’ll sink or swim, but there are things you can prepare in order to ensure you survive that first year. Lawyer Planner is here to help as you branch out, so on this page you’ll find a few resources and FAQS from starting a law firm to generating business.
Generating Business Through Online Marketing
The most cost-effective way to market your new firm is by investing in a law firm website design. We’ve mentioned previously the benefits of having a law firm website design for your new firm. For one thing, having a web presence ensures that your information is easily accessible to people. By properly optimizing your website and with a little marketing push through social media, your information is sure to get in front of people. More traffic to your website means more potential clients.
Take Advantage of Social Media
Social Media is a great way to show you’re human! Be social and connect with others. Create Facebook pages for your law firm website. Create a Google+ page. Create a twitter account. Share updates to your firm or the law. Educate and reach out to your target audience and chances are they’ll reach out to you. You don’t have to update your social media every day, but updating weekly or even monthly can only benefit you.
Create compelling and Informative Copy
Take the time to write compelling and informative copy to keep your visitors interested. We know that a blank white page is pretty scary, but it’s best to write your copy rather than hiring a content writer. Not only do you save money, but by writing your own copy, visitors will be able to get a sense of who you are. Hiring a content writer runs the risk of sounding like every other website. Write your own copy with your own voice and you’ll be better off. Search engines are looking for quality content and by writing your own copy you ensure that it’s authentic and unique. Search engines are now personalized based on a number of factors like search history and geographical location, so hiring a content writer doesn’t ensure your website will get in front of your intended audience.